Created for a consulting business that helps dog-related businesses improve systems, processes, and operations, The Oliver Standard required a visual identity that balanced professionalism with personality. I developed the brand identity system, including primary and secondary logo marks, typography, and supporting visual elements designed to create a polished, approachable brand presence.

I used an AI-assisted workflow to develop custom brand imagery, transforming environments and incorporating a variety of dogs, including the owner's dogs, Renley and Ripley, to create visuals that felt personal, distinctive, and unmistakably part of the brand.