The WAC Limited catalog began as a routine annual update, but after reviewing the existing publication, I saw an opportunity to rethink the overall design. While simultaneously producing four product catalogs across multiple brands, I redesigned the catalog, improving hierarchy, typography, navigation, and visual consistency while preserving the extensive product information and meeting every production deadline.

The redesign transformed the publication into a cleaner, more approachable experience that better supported both the products and the customer, demonstrating how thoughtful design can improve usability without sacrificing efficiency during a fast-paced production schedule.