Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Editorial Catalog Design
Client:
WAC Lighting
View the publication:
I redesigned and expanded the WAC Home catalog to support the brand's evolution from an introductory smart lighting publication into a comprehensive residential product catalog. The project expanded WAC Home beyond functional lighting by integrating three additional brands, creating a cohesive catalog that showcased each collection while maintaining its individual identity.
The redesign transformed the catalog from an overview of smart lighting technology into a product-focused resource by reorganizing the information architecture, integrating product details directly alongside each featured product, and creating a more intuitive reading experience. I collaborated closely with multiple brand managers to coordinate photography, product data, and marketing content while developing editorial layouts, typography, and production files that balanced luxury storytelling with technical clarity.






















































