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Editorial Catalog Design

Client:

WAC Lighting

View the publication:

I redesigned and expanded the WAC Home catalog to support the brand's evolution from an introductory smart lighting publication into a comprehensive residential product catalog. The project expanded WAC Home beyond functional lighting by integrating three additional brands, creating a cohesive catalog that showcased each collection while maintaining its individual identity.

The redesign transformed the catalog from an overview of smart lighting technology into a product-focused resource by reorganizing the information architecture, integrating product details directly alongside each featured product, and creating a more intuitive reading experience. I collaborated closely with multiple brand managers to coordinate photography, product data, and marketing content while developing editorial layouts, typography, and production files that balanced luxury storytelling with technical clarity.

© 2026 by Kara Meron

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