BRAND CAMPAIGNS
Client: Tuttnauer
Spanning product launches, educational campaigns, sales collateral, packaging, and digital content, the Tuttnauer work reaches across dental, medical, veterinary, and laboratory markets. Each project required a distinct creative approach while maintaining a cohesive and recognizable brand presence.
Brand Across Applications
Working across multiple Tuttnauer initiatives meant adapting a highly technical healthcare brand for different audiences, objectives, and formats. From product launches and professional education to sales materials, packaging, and digital content, each project maintained a consistent visual identity while tailoring imagery, hierarchy, and messaging to its specific application.
One Product. Three Markets.
Dental
Developed for Tuttnauer's dental market, this campaign introduced the T-Top autoclave through familiar instrumentation and a direct, provocative message around modern sterilization. AI-generated imagery allowed the creative to be tailored to the audience while keeping the product and its key benefits at the center of the design.
Medical
For the medical market, the campaign shifts into a more specialized clinical environment, pairing the T-Top with instrumentation relevant to practices such as optometry. Custom AI-generated imagery created a highly specific visual context while maintaining the campaign's established hierarchy and product-focused structure.
Veterinary
The veterinary campaign extends the same launch system into an entirely different clinical setting. Audience-specific imagery, messaging, product branding, and AI-assisted image refinement give the execution its own personality while preserving a clear visual connection to the larger T-Top campaign and the broader Tuttnauer brand.
Educational Content
A series of educational campaigns brought Tuttnauer’s expertise beyond its products, promoting webinars and industry conversations across dental, medical, and laboratory audiences. Each execution was tailored to its subject matter while maintaining a recognizable visual system through typography, color, hierarchy, and branded content cues. The series expanded beyond live and on-demand webinars to include podcast promotion, adapting the same visual language to a different format while giving each topic its own distinct identity.
Translating Technical Information
A two-sided veterinary sales sheet organizes dense product features, clinical applications, and technical specifications into a clear, approachable format. The design creates hierarchy across multiple levels of information while extending Tuttnauer's visual identity into the veterinary market.
Extending the Brand
Created as a branded giveaway for industry events and trade shows, the hand sanitizer packaging extends Tuttnauer's identity beyond its core product line into a practical, audience-relevant touchpoint. The design transforms a simple promotional item into another recognizable expression of the brand.