Editorial
CATALOG Design
Client: WAC Lighting
The WAC Home catalog evolved from an introductory smart lighting publication into a comprehensive residential portfolio, bringing multiple WAC Group brands together within a single cohesive catalog.

Brand Evolution
The expanded catalog brought four distinct brands together within a single residential publication, requiring a design system that could create cohesion while allowing each collection to retain its own identity. The redesign introduced a more product-focused structure, integrating specifications and supporting information directly alongside featured products while establishing clearer hierarchy and a more intuitive flow throughout the catalog.
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Working closely with multiple brand managers, I coordinated photography, product data, and marketing content while developing the editorial layouts, typography, and production files. The resulting system balances aspirational residential imagery with the technical detail required of a working product catalog, creating a publication designed to function equally well as a brand piece and a practical sales resource.

